Nationwide ReadPL! campaign

fot. Wojciech Wandzel

ReadPL! is the largest campaign in Poland to promote reading and the first of its kind in the world. Thanks to it, public transport stops turn into e-book rental zones. To use them, one can simply download the mobile application and then scan with its help the QR code placed on the poster next to the cover of the selected book. The campaign was created by the Krakow Festival Office, the operator of the Krakow UNESCO City of Literature programme, and the online platform The project was financed by the Ministry of Culture and National Heritage.


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